Analysis of domestic oil paint industry
Paint is an important product used as a protective coating or decoration on the surface of materials, applied not only in civil construction industry, but also in transportation, ships, automotive industry ...
Due to the diverse market nature, the paint industry is also a very fierce competition between domestic and international paint companies.
If in the paint industry, with a market value of billions of dollars, it is a lucrative piece of cake that is always concerned by the world's leading paint companies, including: Sherwin Williams, Akzonobel, Jotun , 4 Oranges, Nippon, Kansai, and in this high-end segment, Vietnam does not have many counterparts with foreign rivals, luckily a pure Vietnamese brand like Kova has the potential to compete fairly. In the mid-end and low-end markets, it is a battle between domestic paint companies, from brands known as Nero, Dura and Kenny paints. paint other grass on the market, compete with each other by reducing the price to occupy a small market share, a small piece of cake that foreign brothers do not care about but is a delicious drinking party of our people.
However, in the framework of this article, I would like to talk about another branch of the paint industry, which is oil paint or so-called oil-based paint, different from water-based paint, which is used extensively in civil engineering.

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Because the market is small, different from the world's trend of environmental protection (note that the world always wants to replace all other original paint lines to replace with water paint to protect the environment), This piece of cake is largely a game between brothers of the same nationality. In particular, senior brands such as Bach Tuyet paint, Hai Phong paint, ... were even established before 1975 and passed down through many generations of management until now, though not much improved. decades ago, but they still have a stable market, including a few other big brands such as EXPO paints, Hai Au paints, Asian paints, ... currently may account for 60-70% market share of oil paints. The rest are small brands, with a few dozen brands competing in the red market, which account for 30-40%, most of them are newly established enterprises with a young age, lack of research and development systems. Product development, without a factory or just on a manual scale, so the quality can not be stable over time, affecting the life of the project, the health of workers and consumers. In addition, environmental impact is also exerted.
The main raw material of the oil paint industry is the import source, mainly from China, so the competitiveness of oil paint firms in the international market is not high, while other countries can still import for themselves. At home, with the lack of research and application of science and technology in every liter of product, the ability to export oil-based paints to other countries in the region is also a big challenge for domestic oil paint firms.
 

In general, although the oil paint market has potential, opportunities for development, but is not respected for investment, firms almost only see this industry as a mouth-stopping cake, can eat or may not be able to In the coming years, the quality of products in this industry will not improve significantly, the possibility of the appearance of start-up businesses is also more unlikely than other lucrative industries.

zika.vn

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